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We see life a little differently.

You’re here, but we don’t actually want you to be here.

We want you to be out in the world carving a beautiful path to wherever you’re better off being, whether that’s in your career, your relationships, your mindset, or your health.

That isn’t easy though. The world is a noisy place.

Schools teach us about Shakespeare and Calculus, but they ignore the critical life skills learned through behavioral science, lateral thinking, and the exploration of the human condition. In other words, we’re not being prepared to understand the real world.

Although the internet has helped by democratizing knowledge, too much information is almost as bad as no information. It’s hard to know what will actually make us effective.

We know – this all sounds very uninspiring. Except, it doesn’t have to be.

Don’t worry. We’re not going to give you the usual lists and the exaggerated claims that commonly plague the personal development genre. That really isn’t what we’re about.

We’re going to take research, data, and critically reasoned ideas so we can share them with the world without the noise. We’re going to empower you with the information to fight your own battles by learning not necessarily what to think, but which ways to think.

Design Luck is about acknowledging the vast uncertainty in the world, but realizing that with knowledge uncertainty can be reduced; it’s about the power of good information and what it can do to influence the direction of your life. We wholeheartedly believe that with the right tools, anyone can design their own luck.

Our Library is divided between articles and essays on ideas, lessons, and humanity.

The Book List covers our research on the best overall reads in 10 different subjects.

Make Me Think is a collection of thoughts aiming to inspire and to provoke reflection.

We’re on a quest to inform the world. We’re going to be learning a whole lot along the way, and if this sounds like a journey you want to take with us, we’d love to have you.

Sign up to join our Reader Community so we can help you put a dent in the universe.